Ethical Compliance in the Marketing Age

Gain expert guidance on navigating the ethics of advertising regulations for all aspects of their practice's presence, from public relations to social media and websites. Building off of the Model Rules, participants will learn best practices for ethically compliant advertising. Attendees will learn to compare and contrast the ethical considerations of traditional and digital advertising methods as well as design compliant digital marketing strategies.

This program is ideal for attorneys seeking to ensure that they are in compliance with ethical standards. Attendees will gain insights into the application of the Model Rules. Attendees will also learn about recent updates in ethics decisions and how they affect advertising and marketing in the legal profession.

This course will provide the knowledge and tools for attorneys of all levels to take their practice to the next level legally and ethically.

Learning Objectives:

• Apply ethical rules for attorney advertising according to ABA and state modifications, ensuring all advertising practices are compliant
• Compare the ethical considerations of traditional and digital advertising methods for law practices
• Implement ethically compliant digital strategies
• Sustain ethical compliance with advertising practices by staying updated on recent ethics decisions