Ethical Compliance in the Marketing Age
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About
This Course
Gain expert guidance on navigating the ethics of advertising regulations for all aspects of their practice's presence, from public relations to social media and websites. Building off of the Model Rules, participants will learn best practices for ethically compliant advertising. Attendees will learn to compare and contrast the ethical considerations of traditional and digital advertising methods as well as design compliant digital marketing strategies.
This program is ideal for attorneys seeking to ensure that they are in compliance with ethical standards. Attendees will gain insights into the application of the Model Rules. Attendees will also learn about recent updates in ethics decisions and how they affect advertising and marketing in the legal profession.
This course will provide the knowledge and tools for attorneys of all levels to take their practice to the next level legally and ethically.
Learning Objectives:
- Apply ethical rules for attorney advertising according to ABA and state modifications, ensuring all advertising practices are compliant
- Compare the ethical considerations of traditional and digital advertising methods for law practices
- Implement ethically compliant digital strategies
- Sustain ethical compliance with advertising practices by staying updated on recent ethics decisions
Production Date: 9/17/24 | Closed captioning (CC) available
About the Presenters
John Zaher, Esq.
Advocati Marketing
Practice Area: Ethics
John Charles Zaher (John C. Zaher) is the founder of an award-winning communications firm and is a licensed attorney, who has earned several higher education degrees. With extensive experience in political and community affairs, his professional background extends from the Suffolk County District Attorney’s Office, the Nassau County Executive’s Office and the 1992 and 1994 campaigns for Rick Lazio to community affairs and government relations in the cable television industry, as well as teaching political science, history and business law at local colleges. He has written several published articles focused on local politics and public policy and won several communications ...
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Brad Swezey
Advocati Marketing
Practice Area: Advertising
Brad Swezey is a Veteran Air Force officer from West Islip, New York, with over 20 years of experience in marketing and PR. He specializes in helping businesses with 1-20 employees get more clients by providing them with marketing tools usually available to larger companies. He is also the President of JustSmallBiz Marketing and a co-founder of Advocati Marketing.Brad graduated from the United States Air Force Academy with Academic Honors in 1992, attended Georgetown University Law Center, and holds a Master of Science degree from Air University. His experience spans local, national, and international levels in public relations and marketing. ...
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